Barcelona 18th April 2010 (Sport Marketing Management)
The streets of Barcelona hosted the largest edition in terms of participation -18 000 athletes participated- and most spectacular few times made-of all meetings.
Barcelona Mayor Jordi Hereu kicked output started up the 18,000 registered runners.
Alfasom also participated in the race, setting the audiovisual services to make everything perfect. The large format sound with sound towers along the way, was set by the Avenue Marques de Argentera and Paseo Picasso to give coverage to the Ciutadella Park and the Paseo del Borne, respectively. 14m structure from side to side covering the Avenida del Marques de Argentera in goal output. In addition a LEDwall in the main stage and other eight stages along the route with shows to motivate participants and spectators of the race. As support to image a LEDtruck broadcast the awards ceremony and as advertising by Nike, the sponsor Brand of the event.
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