The Chief Executive of Castilla y León, Juan Vicente Herrera, presented the Brand of Castilla y León, the emblem of quality for products of all kinds, with which the autonomous region will be released worldwide. The public presentation was played out at the Cultural Centre Miguel Delibes, attended by over 500 people from the institutions, entrepreneurship, the world of culture, sport, etc. for the coming-out of the Brand. Alfasom's set up captivated the audience, both outside and inside the Centre. The facade of the Cultural Center was dyed with the colors of the new logo while inside the light also played a huge role in decorating. A large video projection occupied the front of the stage through which groups and artists from the region played.