On October 30th, Samsonite landed with their suitcases and briefcases of the new collection of Viktor & Rolf at The Royal Tapestry Factory in Madrid. The agency Ketchum entrusted once again Alfasom who provided the audio-visual and decorative solutions for this great success. A large audience, among which highlighted the presence of Blanca Martinez de Irujo, was able to enjoy the new and spectacular collections wich show the models under the light of the fixtures. Carla Goyanes was one of them. A set up of spectacular lights, LED screens's, and sound added that much glamor to this special event with impact at European level.